Our Story

For over a decade, Dr. Mark Hooper, a practicing chiropractor, has been on a mission to solve one of sleep’s biggest challenges—finding the perfect pillow. In 2013, his work led to a breakthrough: a computerized pillow fitting system so unique it earned a U.S. patent and national recognition, even being featured in The Wall Street Journal.

As demand grew, production could not keep pace, prompting a temporary pause—but the vision never stopped.

Originally launched as My Ideal Pillow, our brand was built around the goal of creating a custom-fit pillow tailored to every sleeper’s unique needs. After launch, we received a polite request from MyPillow to remove the word “My” from our name due to trademark rights. We respected that request and proudly rebranded as The Ideal Pillow—“Designed For You”

We are not affiliated with MyPillow, but if you’ve ever searched for a “MyPillow alternative” or a “pillow better than MyPillow,” you’ve come to the right place.

The Ideal Pillow is designed for those who expect more than a one-size-fits-all solution—no more guessing, no more compromise—just a pillow designed specifically for you!