Our Story

For over a decade, Dr. Mark Hooper, a practicing chiropractor, has been on a mission to solve one of sleep’s biggest challenges—finding the perfect pillow. In 2013, his work led to a breakthrough: a computerized pillow fitting system so unique it earned a U.S. patent and national recognition, even being featured in The Wall Street Journal.

As demand grew, production could not keep pace, prompting a temporary pause—but the vision never stopped.

Originally launched as My Ideal Pillow, our brand was founded on a simple idea: a pillow should fit the person—not the other way around.

After selling thousands of pillows to customers and patients, we learned that even a person’s biometrics alone couldn’t determine the perfect pillow. Other important factors—including mattress density, individual sleep positions, spinal health, and posture—all play a role in achieving the proper comfort and support.

That experience led us to develop The Ideal Pillow—an adjustable pillow that can be fine-tuned to each sleeper’s individual needs. Our proprietary blend of shredded memory foam and down alternative delivers cloud-like softness while providing the lasting support your head and neck need throughout the night.

The Ideal Pillow is for people who expect more than a one-size-fits-all solution. No more guessing. No more compromising. Just a pillow designed specifically for you!